At Equity Manager we're passionate about Customer Retention. We help car dealers, finance providers and OEM's to analyse their customer finance book and identify those customers who are in Positive Equity (owe less in outstanding finance than the current trade value of their car).
This activity is known as 'Equity Mining' and when used as part of an overall Retention Strategy it presents the dealer with a unique opportunity to supply a new or younger vehicle at a similar monthly amount to the existing finance agreement.
By automating the process of Equity Mining, your dealership will have access to highly qualified prospects with a high propensity to change. Research show us that 3 in every 4 customers of this kind will buy a new car.